Glossary

Definition: A sales funnel, also known as a purchase funnel, is a visual representation of the customer journey from the initial stage of awareness to the final stage of making a purchase.   It illustrates the series of steps or...

Definition: Conversion rate refers to the percentage of website visitors or potential customers who take a desired action, such as making a purchase, filling out a form, or subscribing to a service, out of the total number of visitors or...